The Saltys – Best Use of Social Media in a Campaign – #30in30
(For anyone who’s keeping track… I’ve never “interviewed” myself before! This should be interesting…..)
Hi! Tell me about yourself/your business, your group and what you do!
I’m Barb Crawford. I’m an Engineer by day, Saint John lover/supporter/event attender/cheerleader/shopper/volunteer by night. And I guess some lunch hours, too.
I’m almost 30 years old and I’ve lived here my entire life. I suppose if you wanted to get specific, I did move away for just shy of two years in the early 00s to finish up my degree, but I was home on weekends.
The love I have for Saint John is deep. I love the local businesses and restaurants. I love the artists and store owners. I love the galleries and I love the coffee. (and to be LITERAL, I have a serious love for the buried infrastructure that makes up Saint John. If you ever want to chat about pipes – I’m your girl).
My blog is 100% love driven. I don’t make any money doing it (save for the odd sponsored post that I put up to pay for my Netflix account). I sit home on weeknights and think of things I can add to my blog to help others deepen their love for this City. In March 2011 Dan Culberson and I started #SaintJohnCut – a collaborative photoshoot that involves all of the people and places I listed above. We’ve done 5 of them so far. #6 and #7 are both in the works. In December 2011 #30in30 started. 30 giveaways in 30 days to Saint John and surrounding area businesses.
How did you come up with your campaign?
In 2011, I was totally into shopping across the lines and online. When you live in a city the size of Saint John, you’re bound to know a few business owners and it didn’t take long for them to call me on my shopping habits. It got to the point where I couldn’t defend why I bought a certain sweater in Bangor or from Shopbop when it was available in a store in my own city.
#30in30 was born – a chance for me to highlight 30 places to shop for Christmas gifts in our city instead of at a dot com or a few hours away.
What was the reaction from the public and why do you think it was “successful”?
It was a no-brainer that people would love this concept.
WIN A THING FOR FREE FROM A STORE!
The promotion has grown exponentially over the past three iterations. I’ve gotten some amazing media attention for it (hellllloooo Bruce Frisko) as well as some lovely articles written about it in the TJ (2012 and 2013) and HERE magazine (2012).
My website hits during December have gone for 300 or so a day to over 1000 over the past three years.
Why was it successful? Because Saint John businesses are unbelievably supportive of me (thank you) and my ideas.
What was your favourite campaign related moment from last year?
Besides the worst outfit I could have possibly worn, I loved having my photo taken by Kâté Braydon at TUCK (my favourite store) for the TJ.
I LOVED visiting each and every one of the stores that participated to take photos.
I LOVED that Gillian Goldie, one of my very best friends, was able to help me by creating the cutest logo EVER for the promotion.
I LOVED that my phone alerted me every single time someone tweeted, instagrammed or facebooked about #30in30.
I LOVED sending a new email every morning to tell someone that that WON SOMETHING!
Any tips for Saint Johners for how to get their message out to the public?
- Believe every word of what you’re saying. People can see through lies and advertisements.
- You need to actually talk to people, in addition to social media. My mom isn’t on Twitter, so I assume a lot of moms aren’t. Mom’s buy a lot of stuff.
- Don’t expect to be trending on Twitter after your first day.
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