The Saltys – Best Use of Social Media in a Campaign – Kijiji Ad Returns Stolen Phone
Hi! Tell me about yourself/your business, your group and what you do!
My name is Amber Hachey; I am a UNBSJ graduate (this past October) with a BSc in Biology. I currently work at Kannon Animal Hospital as a veterinarian assistant and am waiting to hear from admissions of two universities for the DVM program.
How did you come up with your campaign?
A friend of mine (Joanna Vlamakis) had her iPhone stolen while out one weekend night with a few friends. This was more than just a cellphone though as it contained the last few memories she had shared with her younger brother Mario as he had passed away 4 months prior.
After a couple of days being unable to locate the phone I skimmed through Kijiji to see if I could find it being sold online. Unfortunately there were so many iPhones for sale it would be impossible to pin point the exact phone. From there I decided to create my own ad (after asking permission from Joanna) to see if I would be able to catch the thief’s attention, or possibly someone who may have information.
After creating the kijiji ad I copied the link and posted it onto my Facebook wall in hopes that more people would see it and be able to “share.”
What was the reaction from the public and why do you think it was “successful”?
Two hours after I posted the Kijiji ad to my Facebook wall I received my first text message from a stranger. After that there was an outpour of support. For 24 hours my phone was constantly going off with phone calls, text messages, and emails. The Kijiji ad quickly had 34,439 views. All messages and conversations from the public were filled with nothing but love, support, generous offers, and sympathy.
I think the ad was so successful because the public was able to relate with it. Social media has made it extremely easy to connect and communicate with a large range of people all over the world, yet at the same time we (the human population) have never been so disconnected to one another. We are constantly bombarded with negative media and news so when there is a possibility for a positive ending the public enjoys jumping on it. It makes us all feel truly connected.
What was your favourite campaign related moment from last year?
My favorite moment from the whole experience was seeing how quickly a community could pull together when they wanted to. The generosity and love from complete strangers made the entire thing worthwhile, even if the phone had not been located (which it was – bonus)!
Any tips for Saint Johners for how to get their message out to the public?
The best way to get a message out to the public is through social media and having friends/family share your post/story. You may have a hundred people on your list, but by one person sharing your post that leads to a new group of a hundred people. Persistence and a meaningful message is key!
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Unfortunately, I wasn’t able to get all of the posts up in time…